Lesson 2 - strategy planning

A Well Planned Strategy Can Be All It Takes To
Achieve Your Version Of Success.

“Planning your strategy should be as individual or as personal to you as to what your goals are”


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Get Clarity On Decisions

Business strategy is the battle plan for a better future. As such, it sets a framework and clear boundaries within which decisions can be made.

You Don't Need Extremes

Strategy means greater revenue for your business, better predictions of future needs, faster actions, and a stronger business that can weather changes more easily.

Execute With Strategy

Working on your strategy will enable you to identify the key steps and milestones to move your business from where it is now to where you want it to be. This will be invaluable for informing your planning and day to day business activities.

‘Before anything else, preparation is the key to success.’


- Alexander Graham Bell

In lesson 1, we talked about the importance of understanding why it is exactly you want to invest. This is the first part of your preparations. 

This is so that you fully understand your own motivation before you set out on your journey, which at times can be challenging.

To reiterate our point from lesson 1. Only you really know why you want to invest in property, so this is something you’ll need to determine at the very outset. Once you have this piece of information, you can get started with planning your strategy and just like always we are here to help guide you.


This may have been true in the early days of the Roman empire, but these days how we navigate our journey varies with contrasting results. What you see, notice or discover on that journey may be altogether different from even the person sat next to you coming along for the ride.

This is especially true of your strategy. Every one of us has a different reason for investing, a different risk to reward threshold, a different aspiration or view of success. No two journeys are ever the same, so your personal, individual strategy should, of course, reflect this in every way.

As a responsible and ethical training company, we believe firmly in individualism. We hate, …wait, scrap that; Try this… We loathe, detest, despise, and ABHOR generic get rich quick schemes. We also like typing synonyms into google 🙂

We understand that your strategy will and should mirror your personality and current situation. This is where generic ‘one size fits all’ strategies fall way short of the mark. What worked for someone else reflects them, not you, which means that it has far less chance of succeeding. 

The rules are always the same, but the way the game is played is so different. Only the best coaches, mentors and more importantly, students understand the SIMPLE concept!

Suppose a coach taught a classroom of 250 potential investors the same generic approach, then only one or two of them would succeed in the intended way. And this would only be because, by chance that particular ‘generic’ strategy suited their personality, financial situation, location, time constraints or motivation. 

Do you want a generic, less likely to succeed strategy?

…Nope, i didn’t think so. Neither would i.

So what should your strategy be?

Well, we would end up with arthritis in our fingers, very square eyes, our kids would have all grown up, you would have tuned out, and there is a good chance the office P.C’s would explode if we tried to show you every variation of every strategy available.

The property industry is full of universal, mostly explainable constants that we can guide you on. Still, nothing worth having ever came easy, so in the beginning, you’ll have to put in some serious legwork.

In these first two lessons, you need to do some soul searching, you need to, with our guidance of course ‘put in the graft yourself’, so to speak. All we can do at this point is to provide the tools needed to be able to determine this for yourself. It is only after you arrive at this point independently that we can demonstrate what other traits and tools are needed to be truly successful within this industry.

Giving you the tools to help plan your strategy...

So how do you know how to succeed, how do you map your route, how do you work out your strategy, let alone execute it?

Ok, we have, for your convenience, structured a checklist below. And If you work through this list, you will give yourself a better chance of understanding how your strategy should look. 

Feel free to hop back and forth – you may find that an answer to a later question makes you re-evaluate an earlier thought.

Firstly set out your current situation so that you can explore compatibility with strategies and opportunities.  

You will then set a target, a definite aim, a tangible goal; this, without question, will speed up your journey.

**** Remember that as you travel through your investment journey, you should regularly re-evaluate your situation and strategy. ****

First your current situation,

Yes, there’s quite a lot to do, we know. But you now have the general basis of a ‘relative to YOU’, strategy.

This gives you the tools to start to develop and implement your working strategy. 

Of course, your very starting point will determine how your strategy pans out. For example, if you are starting out with a mere one-million-pound loan like poor old Trump then its probably a good bet that you won’t be buying £50,000 fixer-uppers and working your fingers to the bone trying to scrape woodchip off the wall. 

Conversely, suppose you’re starting with a small cash sum of say £15,000 from the remortgage of your family home. In this case, you won’t be buying a ready to go 12 bed HMO anytime soon either.

Like everything we preach here at WiseOwl, proper research, due diligence, effort, and sustainability are all fundamental to your overall success. 

By preparing correctly early on in your journey, you are essentially preparing your foundations for substantial, future growth.

Lesson Summary

Here's a summary of this lesson and your next steps to take ACTION!

You must take action right now. Go! Go! Go!

A strategy creates a vision and direction. It is important that you have clear goals and are following the direction, or mission you have set.

A strategy can provide this vision and prevent you from losing sight of your chief aims. It is strategy that defines and drives decisions. Strategy will help identify your strengths and weaknesses, an effective strategy will help you decide where your efforts and resources are best spent.

These decisions are crucial in ensuring your business has a profitable and sustainable future.

  • Planning – Creating and tracking progress against an operating plan/ strategy is an essential tool for your buisness. What is often missing is the relationship these plans have to the future. Too often plans are created from the rear view mirror. What happened last year and where should you go in the coming year? These are all good intentions. However, without a clear picture of what you want the future to look like, it will always be more reactive than proactive.

  • Strengths and Weaknesses – At first glance this seems too obvious and you are saying to yourself, “Of course i know what my strengths and weaknesses are!” We cannot disagree. No one knows your business or you better than you. On the other hand, are you leveraging strengths (competitive advantages) and do you have plans to close capability gaps in your business or with yourself (weaknesses)? Strategy creates a higher level of awareness and provides greater focus on activities that will make you more successful.

  • Skills & Knowledge – If you know where you want to take your business over the long term, you will have a much better idea of the kinds of capabilities you will need to achieve your goals. Strategy defines and drives decisions in how you structure your business. Therefore by proactively pursuing new skills and knowledge, you prepare for the intended future state and your odds of success increase.

  • Resource allocation – One thing is clear about any property company, large and small—resources are finite. We wish they were infinite, but that will never be the case. Strategy is about making choices. What products, services and markets will be a part of the future and what we should not do? These types of decisions are critical to ensuring that limited resources are being deployed to the most promising opportunities that will provide the greatest return.

  • Environmental Scan – Too many property investors don’t take the time to truly know the external environment that can have a positive or negative impact on their performance. This is not to say that investors are not in tune with their market, or not aware of their competition. The question is, how thorough an analysis are they doing? Being aware and prepared for potential shifts in your market or industry provides the opportunity to take action before it happens.

    There is a huge opportunity for investors to excel in performance with a well-crafted strategy.

    Bottom line, execution without strategy is aimless.



1.) We’ll say it again: Bottom line, execution without strategy is aimless.

So that means take action right now to, define and develop a strategy, a roadmap, a tool to take you into the future with confidence and vigor.

If you need help defining and creating this then we can help. Book onto a mentorship or strategy consultation with David where we will do exactly that. Build your strategy with you, so all that’s left for you to do is execute it.

"All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved"


- Sun Tzu

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About David

If you’re a property investor, you’ve likely heard of David Tarn (WiseOwl Property). His list of credentials is lengthy, and if he really wanted to, he could go on and on and on about his accomplishments.
But when people list out all their accomplishments in their bios, they risk sounding a little egotistical. This isn’t Davids style. Sure, you might impress a handful of people with all those laurels, but many people who read the bio will end up feeling either intimidated or annoyed. Think about it, why do you want to read about how great someone else is, don’t you see enough of that on Facebook?
To minimize the egoism that comes with talking about yourself, here are David’s accomplishments without sounding like bragging. David has been investing for almost 15-years and has built a hugely profitable portfolio. He owns a self-start lettings agency, mentors, trains and coaches very well and rides an enduro mountain bike like a pro. He is 1 part executive, 1 part entrepreneur, 1 part mentor and 4 parts proud dad. Too many parts, maybe that’s the maverick in him?